Why WebsEdge?

I have to come clean here. It took us almost a couple of years to come up with this name. We’d been making television programmes for specific groups of companies and organisations for almost five years and knew we had to re-brand our company. But even with brainstorm after brainstorm we just couldn’t get it right.

Are we just slow? No on reflection I think it’s because we’re seeing a greater transformation in the television industry than we’ve ever seen before. So much so that it’s almost impossible to draw a line in the sand and say this is where we currently stand. It can sometimes be hard to get past all the hype that’s around but the changes are there for all to see. And it’s not just the technology that’s changed - whole business models have gone clean out the window as well.

We’ve all seen rapid shifts before in this industry but this time it’s different. It’s the consumers - not the broadcasters - driving the change. It’s the consumer who decides when and where they want to watch content and it’s the viewer who says what they want to see. And more and more frequently now the viewer themselves actually wants an input into that content.

And whether we like it or not in the television business it is the Internet which is at the centre of all this. Yes, many people like to watch programmes on a television set - often the bigger the better. And yes IPTV through set top boxes has yet to take off either here or in the United States. But viewing habits have changed with significant numbers of younger people preferring to watch video content online.

So here at WebsEdge we’re going to try and keep on top of all this change and have fun doing so! And we’ll do our best to bring you along for the ride.