Video may have killed the radio star, but it’s giving the internet a new lease of life
The internet has grown quickly over its short lifetime. Now, it’s about to see what could be its biggest spurt yet, and it’s all thanks to online video.
Cisco conducted a study that states that by the end of 2008, online video will make up about a third of all consumer internet traffic. (See study here) It also predicts that by 2012 more than half of all internet traffic will be for online video. Some of this growth can no doubt be attributed to technical advances, such as increased bandwidth and improved streaming technology. A large contributing factor, however, is content.
In its early days, internet video was dominated by entertainment-based videos - think YouTube and its millions of funny and quirky videos. But over the last 12 months internet video has matured, and evolved into new vertical markets. Now, all kinds of organizations are finding innovative uses for online video from the US presidential campaigns, to corporate uses, such as bloggers who give people glances of the inner workings of a company like Microsoft, enhancing training like Deloitte and American Express, product demos and tutorials, and viral campaigns like Blendtec’s famous “Will it blend” series and Hitachi’s recent Tera Era viral video hit.
At WebsEdge we create video campaigns for governments, city communities, and healthcare providers – it’s clearly a far cry from the simple clips and entertainment videos of yore. It isn’t difficult to see how online video will come to account for such a large percentage of net traffic. The incredible potential of online video is finally being realized.
Tags: online video