Information Overload
Greetings from Music City. The WebsEdge team has been here all week producing television programmes for the American Healthcare Association. (Have a look here.) We’ve had a great time and haven’t minded sharing the main stage with the Presidential hopefuls one little bit!
Mind you that’s not all we’ve been doing. October is a busy month for us and this week we’ve also been with the Society of Local Authority Chief Executives in Belfast and over the next four or five weeks we’re dealing with topics as diverse as water and safer communities.
So we’ve spent a lot of time on the road. But that doesn’t restrict the amount of information available. Keeping up to date on the move through both traditional television and web based tv has never been easier. And for someone who needs to keep up with perspective from both sides of the Atlantic this is particularly good.
But what it doesn’t do is help you make any sense of all this information. In fact quite the opposite. There are so many people competing for your attention that nothing much at all gets through.
And it’s becoming particularly true in web based television. Just because the technology is becoming easier it doesn’t mean you have to jump in. I know the economic model for some magazines out there is pretty bleak but simply adding to the pile of information using a different technology doesn’t help anyone. It uses it goes back to the old adage. If you haven’t got anything to say – don’t say it.