We’re no strangers to global distribution here at WebsEdge. Our programmes are produced and distributed all round the world.

But even we were staggered by the success of our latest venture. We’ve teamed up with The Lancet to distribute our Global Health TV Channel through their website. It’s a nifty bit of kit. It’s effectively a video player with a number of sources, which sits on their home page – please go and check it out for yourselves. www.thelancet.com

Now what’s really interested me is the reach the player has achieved. Within a week of launch it’s not just the number of visitors that got my attention but also the number of countries it was viewed in. We now have Global Health TV viewers in over 155 different countries. Now that’s incredible.

And I think we’re seeing the beginning of a new trend here. You see the beauty of our player – we call it the EdgePlayer – is that you can give it a new skin and put it on any relevant site. You feed the content to it from a central location thus creating a virtual community for your video unobtainable from a traditional site or web based TV channel.

This has been a wake up call for us here at WebsEdge. Like many other media companies we have long produced vast amounts of content destined for both traditional television and web based channels. But all that content has required the viewer – in some way – to come to us. Now we’re able to go out to that viewer wherever they may be. I hear Global Health TV is big in Argentina right now and I for one can hardly wait to see where it goes next.