WebsEdge in China
Well, WebsEdge has certainly hit the road this week. We’ve made our first trip to China and very exciting it’s been too!
We’re in Beijing and Shanghai for a number of meetings about future projects. There’s certainly so much to take in. We’ve been to the usual sites, the Great Wall of China, the Forbidden City and all the famous attractions those great cities have to offer. We’ve been immersed in the culture and I have to say meetings will never be the same again!
We’ve also been exposed to China’s economy. Staggering rates of growth populated by an expanding increasingly well-educated workforce. And even as that growth moderates a determination to make China one of the economic powerhouses of the 21st century.
But, if I’m going to be honest, I’ve also been struck by how much we have in common. In the UK and the US WebsEdge predominantly works with large organisations, often in the public sector, which have messages they want to get across. These are often complex messages and they find video a useful tool to make those messages more accessible. And there is always the problem of making sure those messages get to the right audiences.
And it appears to be the same in China. For example, as I said education is one of the driving forces behind China’s economic success. And one way China facilitates this is through its University structure. Both by sending Chinese students abroad and bringing foreign students to study in China. And that’s one of the projects we hope to be involved with next year. And that’s the type of project we could be working on anywhere in the world.
So I’m off home clutching my green tea and my phrasebook. But I’m sure we’ll be back again soon to do business in this fascinating and complex country.
