Right now everyone we talk to is waiting for the emergency budget later this month. And in the public sector they’re bracing themselves for cuts that will surely come. Some commentators are looking for job cuts of around 15% so the public sector can share the pain that the private sector has already endured.

And yes of course over time we need to reduce the budget deficit. And yes of course as an entrepreneur I want to see imaginative ways of doing it. But what bothers me is that it is easy in all this to miss the point and not to appreciate the real value frontline workers bring.

And sometimes if you’re looking for inspiration the public sector is, some would think surprisingly, often the place to come. Let me give you a couple of examples. We’re just finishing filming – alongside the LGA – the first ever local government challenge. It’s an attempt at finding the local government leaders of the future.

Two teams of six battle it out on a series of challenges to find out who is fired and who is hired – a format that might be familiar to some of you. At the last challenge – one to revamp shops on a busy high street – the young people were discussing late into the night the best ways to bring that community to life. Real passion and real commitment, and it’s in the public sector.

And this is also the time to vote for your council worker of the year – www.localgovernmentchannel.com/awards. This year we’re running six categories and again we’re looking for frontline workers who go over and above the call of duty on a daily basis. Just take a look at the finalists and tell me they don’t inspire you! And it has caught the public imagination too with literally hundreds of thousands of visits to the voting page.

And whilst I can’t reveal the winners yet I can tell you about the winner of last year’s Bravery category – Barry from Mansfield. Barry is a street cleaner who put out a fire in a petrol station saving many lives. A real unsung hero and a good friend of ours. So yes lets talk about cuts to the public sector but if we ever lose sight of the contribution that Barry and his colleagues make to our society then whatever money is saved our lives will still be all the poorer.

Thought so. And we are too here at WebsEdge. It’s been a busy year and there’s so much more to look forward to!

Last week in fact we were at the seaside in Bournemouth for the Local Government Association Annual Conference. We were there for two reasons; to show a series of programmes we made through the local government channel and to honour front-line workers through the council worker of the year awards.

Around the conference we conducted some research into how citizens interact with councils and what their major concerns are. As you can imagine people are concerned about crime etc but by and large they were happy enough with the overall job councils are doing. But what really surprised me was how poorly they think councils communicate. And get this. Only 6% use the Internet as their primary means of communication. When we pushed them further 64% wanted to see video as part of that communications mix.

A lot to ‘chew’ on when we made it over to the council worker of the year dinner. At the dinner we showed videos of each finalist which had played on our website over the past ten weeks allowing citizens to vote for their favourite worker. It was a good night and everyone enjoyed picking up their prizes and toasting the winners. View the winners collecting their awards!

But what stuck in my mind was the 21 year old man collecting his award for bravery. The video showed how he had saved several lives through cool thinking when the bus he was travelling on almost crashed because the driver suffered a heart attack. Luke received a standing ovation from the whole audience and was widely applauded in the press the next day. View his story here.

At the end of the day video tells powerful stories – be it on or off line. And if institutions are going to communicate with their stakeholders in the 21st century they’re going to have to make a whole lot better use of it.

May is really hotting up for all of us at WebsEdge. We started off with our local government employee of the year awards. The aim here is to find those council workers who go over and above the call of duty in delivering excellent services. We’ve gone round the country making videos of the 41 finalists and now it’s down to the public vote. View the finalists videos on www.localgovernmentchannel.com.

And you know, something extraordinary has happened. On the first day we had over 5,000 votes and we expect over a quarter of a million before this thing ends. And this is in a field where apathy normally reigns. Local Government the world over has a poor reputation and people often don’t bother to vote in local elections. But if you make the stories real – and about people – voters engage.

We also started a new television service for secondary school teachers. Again, this was very well received. It seems examples of best practice, when told well, are really interesting to professionals. View the videos on www.nahttv.com.

And a bunch of us have spent the last week in Detroit. We’ve been looking at the whole issue of regeneration and how we can bring our inner cities to life. What have we found? That whilst regeneration means billions of pounds are spent on new buildings it only really happens when it extends to peoples lives. And again, it’s those people stories which really count. View the stories on regenerating brownfiled areas at www.icmatv.com.

Most exciting of all four of our colleagues are setting off for South Africa this weekend. They have a couple of jobs to do. We’re covering a major international event in Malawi. But we’re also stopping by our friends in Illinge in South Africa’s Eastern Cape. We’re really excited about that and can’t wait to see how they’re getting on.

So it’s quite a month and we’re not halfway through yet! But what ties all these activities together? You know it’s interesting. These events are global. But in each case we’re talking about community engagement and what makes a difference in people’s lives. And we’re just delighted to be able to play a small role in all of that.